Your trademark acts as a messenger to the outside world, communicating your specific wares and services to clients and customers. Your trademark is likely the primary identifier that distinguishes you from the competition. It defines you and solidifies you in the minds of your customers.

What are you doing to defend this valuable piece of intellectual property? Would you know if a competitor had filed for a similar trademark, unknowingly, or under the pretence of hoping to leverage your hard-earned good name?

These are crucial questions – yet ones that many trademark owners don’t consider. They may believe that their trademark is already being sufficiently protected, either by their trademark attorney or the Trademark Office. What these trademark owners don’t realize is that there are more than 4,500 new trademark applications each week – and this number increases every year. The sheer volume makes it impossible for their trademark attorney and the Trademark Office to catch every potentially infringing trademark application.

The only person who can protect your trademark from infringement is you, the trademark owner. If you think this seems like an overwhelming responsibility for you (and your attorney), you’re right. Fortunately, IPX provides a simple, convenient, and cost-effective way for you to secure your patent’s protection on a weekly basis.